In the era of artificial intelligence, how should we design?

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Whether you have studied painting or design, on the Internet, you can get a painting, a poster, a 3D file, a video, by entering a text...... In the near future, it may be possible to generate a home decoration plan and a detailed construction plan for a building directly from the text.

Obviously, as long as your requirements are accurate enough, as long as the keywords given are detailed enough, you can indeed become a designer, an artist. You can also let the Internet modify the scheme, and it takes the trouble and has no complaints. This is the era we are facing, where everyone can become a designer.

Just like more than a decade ago, the Internet trend changed from computers to mobile terminals. If 2022 is called the first year of AIGC, then 2023 will be the year when this trend gradually deepens to all walks of life. The same is true in the field of design, Adobe has released a professional AI painting tool - Adobe Firefly, which quickly generates vector graphics and text through text**, which is a highly concerned generative artificial intelligence combined design tool.

The great changes brought by AIGC to the field of design have also become the theme of several design forums in 2023. In the second half of the year alone, a number of design forums focused on AIGC to discuss the transformation of the design industry in the era of artificial intelligence: Tsinghua University's AIGC Design Innovation Summit focused on design innovation under artificial intelligence; With the theme of "Design Thinking Transformation under AIGC", the 2023 Beijing ** Design Week explores the transformation of design thinking and design education in the era of artificial intelligence; At the 2023 World Design Capital Conference held in Shanghai, AIGC's promotion of the development of the design industry has also become one of the important topics. The theme of the 2023 China Design and Artificial Intelligence Liangzhu Summit is "Design Leadership in the AIGC Era", which explores the topic of collaborative innovation and development of design and artificial intelligence in China.